Anthimeria. sb. /,{nTI'merija/ The substitution of one part of speech for another: a type of alleotheta.

Examples: 1. "We'll need to architect that as quickly as possible." 2. "I think we ought to productize that API."

This is one of the touchstones of the normative grammarian. Though anthimeria is a neologism, it describes linguistic processes that are common to many languages. The derivation of words of one grammatical category from those of another. When described in traditional latinate terminology it seems less offensive. Who could complain of "denominative verbal forms?" But the "verbing of nouns" is a horror. Anthimeria can be done by adding derivational morphological dessinences, e.g., the -ize in "productize" above, or via a process known as zero derivation: using "architect" as a verb without any suffix. It's OK if Shakespeare uses it: "it out-herods Herod, pray you avoid it" [Hamlet 32.14]. And few would dispute using "smoke" as a verb.

Language is dynamic. Get used to it.